ES Academy News

Two world leaders, Emilio Sánchez Academy and Tennis-Point seal an alliance, which is effective this month of January 2022, and will be mainly reflected in the new store at the Barcelona headquarters.

Emilio Sánchez Academy and Tennis-Point, have today sealed an alliance that is effective as of this month of January 2022, and that represents an important boost for the activation of the retail sector in the tennis industry.

Thus, as a result of this agreement, the pro-shop store located at the Emilio Sánchez Academy headquarters in Barcelona will be a new Tennis-Point store, in which the brand “Head” (sports partner) will have a special role.

The new store will become one of the most important in Catalonia for the German brand, joining the one on Paseo de Gracia and Mataró.

Emilio Sánchez Vicario, CEO Emilio Sánchez Academy: “For the Emilio Sánchez Academy, signing this agreement with Tennis-Point, a leading tennis retail company in Europe, is a challenge so that, together with our long-standing partners such as Head, we can explore ways to leave a legacy, make our industry bigger and also bring tennis to many more practitioners. We will work on innovation, service and differentiation to maintain the specialized store at the highest level and make it also in Europe”.

Miquel Just, General Manager Iberia Tennis-Point: “The agreement with Emilio Sánchez Academy is a very important step in the direction of being much more than a simple store. This is an agreement to promote the growth of tennis and enhance the values ​​it represents. We are convinced that together we can take tennis to another higher level. Special thanks for the trust placed by Emilio Sánchez Vicario and José Antonio Pérez in the Tennis-Point Spain team, to start this collaboration that begins in Barcelona and that we want to take to all corners of the world”.

It should be noted that, as a result of this agreement, various activities and product tests will be carried out for players from the grassroots to high-level competition at the Emilio Sánchez Academy headquarters, as well as in the national and international tournaments that are organized in the Barcelona location.

The future objective is to continue strengthening the bond between both brands, with activities and presence in the various locations that the Emilio Sánchez Academy has around the world (Barcelona, ​​Florida, Atlanta and Nanjing)

The signing ceremony has had the presence of Marisa Sánchez Vicario, Emilio Sánchez Academy Barcelona Director, and Miquel Just, General Manager Iberia Tennis-Point.