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Better Balance becomes the worldwide supplier of 100% plant-based products for Emilio Sanchez Academy

Better Balance becomes the worldwide supplier of 100% plant-based products for Emilio Sanchez Academy

11 December 2023

Better Balance, a Sigma Group brand, becomes the global supplier of healthy food for the Emilio Sánchez Academy and will support the programs of the Emilio Sánchez Vicario Foundation, an organization whose mission is to promote personal development and the social integration of people around the world through sport and education. This agreement reaffirms once again the strategy of both brands to improve healthy eating habits, from the grassroots to the highest level of competition.

Therefore, from now on, Better Balance's 100% plant-based offer will be available both in the daily life of the tennis players at the Barcelona and Florida branches of Emilio Sánchez Academy, as well as in the tournaments organized by Emilio Sánchez Academy & American School in both locations. In this way, players, club members, managers, visitors and the sports community in general will be able to taste the vegetable proposal, thus reinforcing the mission of both brands to promote a balanced diet.

As a result of this agreement, Better Balance was able to participate in the ITF Wheelchair Tournaments organized by the Emilio Sánchez Vicario Foundation in Madrid and Barcelona, as well as in the World Master that took place at the Emilio Sánchez Academy, where players and attendees had the opportunity to try this type of products and discover that they are delicious and healthy. Likewise, the brand's 100% vegetable products will be available in the different programs that the Emilio Sánchez Vicario Foundation currently has in different cities throughout Spain.

Leonardo González García, Global Commercial Director at Better Balance Foods, explains that, "being the global supplier of healthy food to Emilio Sánchez Academy and supporting the work of the Emilio Sánchez Vicario Foundation is a true honor. We are like-minded entities that seek the well-being of people through sport and food. We believe that this union will help us in our mission and will give the visibility and category it deserves worldwide."

In the words of Emilio Sánchez Vicario, founder and CEO of the Emilio Sánchez Vicario Foundation and Academy, "this alliance with Better Balance is aligned with our mission to create opportunities for our student-athletes, in this case, in the nutritional aspect by expanding the offer of healthy products in their daily lives. Thus, we incorporate it in our nutritional guide for all our athletes. In addition, with Better Balance, we are joining the global movement, so important and current today, of sustainable food, which during its production process reduces environmental impact and takes into account respect for biodiversity".

According to Emilio Sánchez Vicario, "for all these reasons, we are very happy and excited about the beginning of this relationship with Better Balance, for all that it represents to start a journey with brands with which we feel aligned and identified".

Better Balance currently has 12 products on supermarket shelves, which are categorized with Nutriscore A, have a high protein content, are low in saturated fats and have an unbeatable taste. Its offer ranges from Vegwurst & Frankfurt style vegetable sausages -market leaders-, QFrankfurt with 100% vegetable cheese, Better Bocados in two presentations: roasted and with fine herbs, its Burger range, escalope, fingers and nuggets.

On the other hand, in the US, the brand is present in universities, restaurants and soon it will be in the country’s supermarkets.

 

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